“
Virat Kohli is not just a cricketing superstar; he’s also a formidable brand ambassador, transforming his influence into lucrative partnerships. With an unmatched presence on social media and a devoted fanbase, Kohli has attracted numerous global brands, showcasing his marketability beyond the cricket field. From sportswear giants to health and wellness products, his collaborations reflect not just his success as an athlete but also his ability to connect with audiences. This blog explores 20 fascinating facts about Virat Kohli's lucrative brand partnerships, shedding light on how he navigated the world of endorsements, the impact of his persona on brand values, and the strategic choices that have solidified his status as a sought-after brand ambassador.1
”
Virat Kohli partnered with Noise, a tech-driven electronics brand, in December 2022. Their collaboration aims to inspire individuals to unlock their full potential in various endeavors.1
Since 2015, Kohli has been a brand ambassador for Audi, representing the luxury car manufacturer and showcasing the performance and elegance of their high-end vehicles in India.2
In 2022, Kohli and Anushka Sharma teamed up to promote Toothsi, an oral hygiene brand. They emphasized the significance of maintaining proper oral care and hygiene for overall health.3
With Puma since 2017, Kohli secured an eight-year deal worth Rs. 110 crores. This collaboration helped launch the One8 range of athletic footwear, enhancing Puma's market presence significantly.
Virat Kohli endorses Myntra, a leading fashion and lifestyle app, alongside Anushka Sharma. They feature in several advertisements that promote the app’s diverse product offerings and styles.4
The cricket star has invested in Wrogn, a trendy fashion brand he endorses. His involvement reflects a commitment to modern style, making the brand available on Myntra.5
Kohli collaborates with Vivo, a prominent smartphone brand in India. Through extensive marketing campaigns, they promote the latest models, showcasing innovative features and advancements in technology.
Kohli’s endorsement of Manyavar, an ethnic wear brand, began in 2016. He features in advertisements that highlight the importance of traditional attire during wedding celebrations and festivities.6
In 2018, Too Yumm enlisted Kohli to promote healthy baked snack products. This partnership aligns with his advocacy for nutritious eating habits and adopting healthy lifestyles for all.7
Kohli’s association with MRF Tyre dates back to 2015, earning him Rs. 12.5 crore annually. He also promotes MRF’s cricket bats, enhancing his performance on the field.8
Since 2015, Kohli has been a brand ambassador for LivSpace, an innovative interior design company. He creatively promotes their home solutions alongside Anushka Sharma, emphasizing stylish living.
He invested Rs. 19.3 crore in Universal Sportsbiz Pvt. Ltd., a fashion enterprise. Following in the footsteps of his cricket idol Sachin Tendulkar, he diversifies into sports-inspired fashion trends.9
In 2023, Kohli was signed by HSBC India as a brand ambassador. Their campaign aligns with shared values of excellence, integrity, and determination in finance and banking.10
Kohli collaborates with Rage Coffee, investing to help scale their production. His involvement aims to enhance their product offerings in the rapidly growing and competitive coffee market.11
Virat partnered with Chisel Fitness in 2015, investing Rs. 90 crores to establish multiple fitness centers. This initiative significantly contributes to promoting health and fitness across India’s urban centers.12
He invested in Digit Insurance alongside Anushka Sharma, contributing Rs. 2.2 crores. Their support aims to help the startup secure a strong foothold in India’s burgeoning insurance market.13
Kohli holds a stake in FC Goa, an Indian Super League franchise. This investment enhances his business portfolio while supporting the growing popularity of football throughout India.
Galactus Funware Technology, a gaming startup, saw Kohli invest Rs. 33.42 lakhs. This investment reflects his interest in the gaming industry and the potential for innovative entertainment technology.14
He partnered with Blue Tribe, a startup offering plant-based meat alternatives. This collaboration showcases his commitment to health and sustainable food choices alongside Anushka Sharma’s support.15
Nueva Restaurant, co-founded by Kohli and Anushka Sharma, serves delicious South American cuisine in Delhi. This venture reflects their shared passion for diverse culinary experiences and flavors.16
